Transport for London

The air that we breathe

Londoners are breathing dangerously polluted air every day.

And sadly it's children who suffer the most.

To tackle this, the Mayor, and Transport for London have introduced the Ultra Low Emission Zone.

We launched it in April 2019 with a campaign with the children at heart. Re-writing the lyrics to The Hollies' iconic version of 'The Air That I Breathe', performed by the London Youth Choir. We photographed children from the most affected boroughs, and got the message out even further with social, and radio.

Because air pollution in London is something we can no longer ignore.


Directors Us

Production Company Academy Films

Creative Directors Matt Lever, Jon Fox, Hugh Todd

Music 'The Air That I Breathe' performed by the London Youth Choir,

GAS Music, 750mph

TV Producer Charlie Falconer

Post Electric Theatre Collective

Photographer Spencer Murphy