The air that we breathe
Londoners are breathing dangerously polluted air every day.
And sadly it's children who suffer the most.
To tackle this, the Mayor, and Transport for London have introduced the Ultra Low Emission Zone.
We launched it in April 2019 with a campaign with the children at heart. Re-writing the lyrics to The Hollies' iconic version of 'The Air That I Breathe', performed by the London Youth Choir. We photographed children from the most affected boroughs, and got the message out even further with social, and radio.
Because air pollution in London is something we can no longer ignore.
Production Company Academy Films
Creative Directors Matt Lever, Jon Fox, Hugh Todd
Music 'The Air That I Breathe' performed by the London Youth Choir,
GAS Music, 750mph
TV Producer Charlie Falconer
Post Electric Theatre Collective
Photographer Spencer Murphy